ABOUT US

OUR VISION


Long Farm Village is a Pedestrian-Scaled Community, a place where residents have the ability to live, work, play, shop, dine, and relax — without having to constantly depend on their automobiles. Long Farm Village offers residents and visitors alike the warm, intimate feeling of small-town life and community, yet with all the conveniences of the city.


We invite you to explore the many benefits and opportunities that are a part of this special place. Here, life is enjoyed to the fullest, memories are made, friendships are created, and the surrounding natural beauty is cherished. That place is Long Farm Village. Senator Russell Long fondly called it his paradise – we hope you’ll come to feel that way too.

HISTORY


During the summer of 1961, United States Senator Russell Long purchased the beginning of what he called “paradise,” a tract of farmland along Baringer Foreman Road in Baton Rouge, Louisiana. 



As his love for the property quickly grew, he purchased additional tracts, amassing more than 550 acres in a series of 10 separate transactions. He spent a considerable amount of his free time in the pool or relaxing with friends. It became his favorite place to unwind, and eventually, he made it his Louisiana residence. 


237 acres of Russell Long’s “paradise” has become Long Farm, and the legacy of fostering friendship and family continues, just as Long wanted. 


Over the years, Senator Long hosted many parties and family gatherings at the farm. The list of visitors to the property included virtually every governor, legislator, and other statewide elected official from 1961 through 1986 when Long retired from the senate. He often made calls from the phone by the pool, even one to President Lyndon Johnson to save Louisiana’s Fort Polk from closure.


Many wonderful memories were made through the years at the property. To this day, Russell Long’s family continues to enjoy the quiet pastures, walking and riding trails, serene water spots, and spectacular sunsets there. 

OUR DEVELOPER


Russell Mosely is the founder and developer of Long Farm Village, a 237-acre traditional neighborhood development that is planned to include more than 1,000 housing units consisting of single-family homes, townhomes, condominiums, and multi-family units. The master plan also includes approximately 600,000 square feet of retail, restaurant, and office developments.


Russell also owns Mosely Law Firm, L.L.C. He is a current board member of the Baton Rouge Growth Coalition (former Board President), the Tiger Athletic Foundation, the Capital Area Finance Authority, the Louisiana National Guard Foundation and the Louisiana Political Museum and Hall of Fame. He has previously served on the boards of the Baton Rouge Food Bank (former Chairman), the Board of Supervisors for the University of Louisiana System (former Vice Chairman and Parliamentarian), the YMCA and the Louisiana Arts and Sciences Museum.


Mosely obtained his law degree from the LSU Law Center. Prior to forming Mosely Law Firm, he practiced law as a clerk for U.S. District Judge Frank J. Polozola and as an attorney for Taylor, Porter, Brooks & Phillips, L.L.P.


No matter which hat he is wearing, his primary goal and vision are simple – to make Long Farm Village a premier Baton Rouge destination where residents can live, work, shop, play, dine, and relax. Always keeping his love for Baton Rouge at the forefront of this vision, Russell invites everyone to experience/enjoy what Long Farm Village has to offer.

KEEP UP WITH THE COMMUNITY

20 Apr, 2017
Rouses opens first Baton Rouge location at Long Farm Village August 2016 Rouses Supermarket at Long Farm Village is open and ready for business! The 55,000-square-foot store anchors the commercial portion of the Long Farm Village development at the intersection of Airline Highway and Antioch Road. It has the same layout as the Juban Crossing store. Donny Rouse, the managing partner for the family-owned store, said the opening of the Baton Rouge location took on a new urgency after the Denham Springs store flooded. “People get so excited about everything we have to offer,” Rouse said. “But given the tragic circumstances, this opening has taken on a whole new meaning.” Along with selling south Louisiana favorites such as jambalaya, smothered chicken, and red beans and rice with sausage, Rouse said the new store will continue to have plenty of supplies needed for flood cleanup — bleach, gloves, house cleaning supplies and hand sanitizers. As shoppers walk in, they’re met with an array of colors, from the yellow, pink and purple hues that burst forth from a floral section of sunflowers, lilies, and carnations to the vibrant oranges, red apples and fresh greens that fill an abundant produce section. The decor is festive, and the environment is lively. A large sign reads “Fresh Foods” above a display of prepared meals and side dishes. Rouses Marketing and Advertising Director Tim Acosta says the company’s principles are rooted in the words of founder Anthony Rouse Sr., who “always said the best quality and best price. The customer is always right. The answer is ‘yes.’” “A celebration of food right as you walk in.” That’s how Steve Black, the company’s new president and COO, describes the Rouses experience. Black is a 40-year veteran of the industry and former president of Colorado-based Lucky’s Market. He joined Rouses in November because he was impressed by the family business and its vision for the future. “If there’s one supermarket in the country that’s got it all together, it’s Rouses,” Black says The produce section is a focal point of the 50,000-square-foot store. To the right is a traditional setting of basic grocery aisles. To the left is an upscale epicurean market with an extensive deli, prepared foods, fresh meat and seafood departments, as well as gourmet cheeses, signature desserts, salad and olive bars, a coffee-grinding station, sushi bar and even a Mongolian grill. Rouses’ culinary expertise is on display at every turn. It’s a new store concept, where customers can watch as cooks cut meats and vegetables, and prepare their sushi, paninis and smoked brisket plate lunches. Some customers come to shop. Some come to eat. Many do both. And that’s what Rouses wants: Customers spending time in their stores and enjoying the experience, as Rouse explains while sitting in the dining area as a lunchtime crowd gathers. “At Rouses, we want to have the full shopping experience for our customers,” Rouse says. “We offer what Whole Foods offers. We offer what Wal-Mart offers. We do it at fantastic prices, and we also have the local products that independent grocers have.” With Thibodaux as its base and Houma as its birthplace, Rouses has longstanding ties with local fishermen, and most of the seafood it sells—speckled trout, redfish, crabs, and oysters, among other catches—is from local Gulf Coast suppliers. “We do seafood better than anyone,” Rouse says. “We know seafood. We grew up around seafood. We sell more Louisiana shrimp and crawfish than any retailer in the state.” But Rouses’ emphasis on local extends far beyond seafood. From produce and salad dressings to craft beer, Cajun sausage and barbecue sauce, Rouses stocks and celebrates local providers. Jim Dudlicek, editor-in-chief of trade publication Progressive Grocer, says this focus has been a major part of Rouses’ success. “Rouses has become a tireless supporter of local products, using its success to boost its many home-state suppliers,” Dudlicek says. “The folks who run Rouses know food and the people who make it—they know the farmers, the growers, the fishermen.” For anyone looking for a unique, upscale local grocery shopping experience, Rouses Supermarket at Long Farm is a must do.
20 Apr, 2017
Enter to win your dream home in Long Farm Village! Tickets are now on sale for the 21st Annual Baton Rouge St. Jude Dream Home Giveaway. Get your ticket today to win a brand-new house built by Alvarez Construction with an estimated value of $540,000 and located in the Long Farm Village subdivision in Baton Rouge.  Additional Prize Information: Grand Prize: St. Jude Dream Home house, built by Alvarez Construction, with an estimated value of $540,000. Tickets on Sale Prize: Get your tickets by March 24 to be eligible to win groceries for a year, valued up to $2,500, courtesy of Dream Day Foundation. Early Bird Prize: Get your tickets by April 21 to be eligible to win a cruise for two in an ocean view cabin on Carnival Cruise Lines valued at $5,000, courtesy of Dream Day Foundation. Bonus Prize: Reserve your tickets by June 9 be eligible to win a Kia Sorrento SX V6 SUV valued at $40,000, courtesy of All Star Automotive. Open House Prize: Tour the home and register to win a $10,000 VISA Gift Card, courtesy of The UPS Store. A $1,000 VISA Gift Card, courtesy of All My Sons Moving and Storage. ArtessoTM Pull-Down Kitchen Faucet with SmartTouch Technology, courtesy of Brizo®. Ultimate Raising Cane’s Tailgate Package including free Cane’s for a year, YETI or K2 cooler and more. Wine pairing dinner for 10 people at 18STEAK, courtesy of L’Auberge Baton Rouge. Blaze 32 inch 4 burner grill on cart, courtesy of ShoppersChoice.com Kitchen and Patio Showroom. Every ticket helps St. Jude kids and the mission of St. Jude: Finding cures. Saving children ®. And because of the support of people like you, families never receive a bill from St. Jude for treatment, travel, housing or food — because all a family should worry about is helping their child live. Long Farm Village Development along with builder Alvarez Construction is proud to be a sponsor of the St. Jude Dream Home Giveaway for the second year in a row!
19 Jan, 2017
BATON ROUGE BUSINESS REPORT STEPHANIE RIEGEL JANUARY 19, 2017 Several new commercial tenants are coming to Long Farm, developer Russell Mosely’s 237-acre planned unit development at Airline Highway and Antioch Road. Orangetheory Fitness will open its second Baton Rouge location in what will be the second of three commercial buildings at Long Farm. Massage Envy and Avatar Nail Salon are also opening new locations in the 9,450-square-foot building, which is currently under construction. The new businesses will join several commercial tenants in an adjacent 9,700-square-foot building, which is already completed. It is home to an AT&T store, Starbucks and a Pacific Dental office, and a Five Guys hamburger restaurant is scheduled to open there in February. A Rouse’s Supermarket and Zaxby’s restaurant are also located on outparcels in the development. Meanwhile, a third commercial building of between 9,000 and 10,000 square feet is in the planning stage and Mosely has signed letters of intent with several tenants, though no lease agreements have yet been finalized. “I’m really happy with it,” says Mosely, who began developing Long Farm in 2008 on the property once owned by his grandfather, the late U.S. Sen. Russell Long. “The market is really strong and we’re getting a lot of interest.” In addition to the commercial buildings, construction is underway on the 13-building complex of 276 multifamily units being developed at Long Farm by Arlington Properties. The complex should be complete next month, and Mosely says leasing activity is strong.  Meanwhile, 121 of the PUD’s 350 or so residential lots have been completed. Of those, all but 20 are sold. “The key has been to build the momentum,” Mosely says.
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